Acceptance of Advertising: Michigan Farm News reserves the right to reject any advertising the publisher deems unacceptable, either because of objectionable material or inconsistency with the newspaper's general editorial and advertising policies.

Electronic Files (preferred): Adobe InDesign, Photoshop and Illustrator files are accepted (Macintosh versions). High resolution Adobe PDF files are acceptable. Ads should be submitted complete and ready for output. Ads must be saved to zip disks or compact disks and must contain all scanned images -- EPS artwork and fonts (both printer and screen). All fonts used to create EPS images must also be included. Four color images must be in CMYK. In addition, a proof should be provided to ensure correct output of ad.

Film Negatives: Right-reading, emulsion side down.

Screens: 100-line screen.

Color: Special colors use four-color process traps to simulate other PMS colors. Costs for special colors are: Two Color: $200, Three Color: $400, Four Color: $650.

______ NUMBER OF COLUMNS * ______ NUMBER OF INCHES DEEP * $18 = ______

Remember to add ¼" gutter between columns when determining final dimensions.

Wraps: Advertising wraps with the Michigan Farm News banner are available. The cost for wraps will be quoted per request.

Printing Services: Michigan Farm News in-house graphic design staff and full-service print shop can help design and print your inserts, brochures or marketing literature. Graphic design and printing services quoted per request.